Unpacking The Perceived Value of Marketing
28 May 2018
Since inception, Dynamite has always been intrigued by the perceived value (or lack thereof) that customers place on marketing, both digital and traditional. One often wonders if this lack of perceived value has to do with too many choices? Or possibly customers don’t fully understand the value of what’s on offer? Or does it simply have to do with affordability. Our guess is that it’s a combination of all three. Let’s unpack these scenarios.
