People have come to expect average brand interactions. A clean store, a decent cup of coffee, presentable staff and someone to help answer questions. The way you as a customer experience a brand is what we call user experience.
What is Web Development? Your Guide to Building a Powerful Online Presence If you’ve ever clicked through a beautifully designed website, made a last-minute online purchase, or even scrolled through
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Client: Orbit Analytics
Year: 2022
Deliverables: Creative Direction, Branding, UX, Web Development
We partnered with Orbit Analytics to create a brand and platform that makes data approachable, friendly, and fun. Centered around accessibility and ease of use, we crafted a modern brand identity featuring a clever orbit-inspired logo, soft typography, and a bold, vibrant colour palette that breaks from traditional analytics aesthetics.
From visual identity to platform UX, every element was designed to reduce complexity and encourage user engagement. The website and dashboard offer a clean, intuitive experience, simplifying the way users interact with data while reinforcing Orbit’s mission: to bring people and data together through design that feels human.
