A clear light bulb with a gradient background to give it a shadow effect.
A light bulb with a filament with a gradient background to give it a shadow effect.
A clear light bulb with a gradient background to give it a shadow effect.
A light bulb with a filament with a gradient background to give it a shadow effect.

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What is Web Development? Your Guide to Building a Powerful Online Presence

What is Web Development? Your Guide to Building a Powerful Online Presence If you’ve ever clicked through a beautifully designed website, made a last-minute online purchase, or even scrolled through a blog post like this one, you’ve already experienced the magic of web development. Beneath every seamless interaction is a hidden world of code, creativity and late-night debugging fuelled by too much coffee. Web development is what brings websites and web apps to life. It’s where big ideas meet technical skill, and where brands, businesses and everyday people show up and truly shine online. It’s not just about what you see on the surface; it’s what happens beneath it. Think of web development like building a house. It’s not just about the paint colour or curb appeal: it’s about how that house feels to live in. Just like a great home, a great website is equal parts beautiful, functional and safe. It should welcome your visitors in, guide them intuitively through the space, and never leave them lost or stuck.   The Core of Web Development: Bringing Ideas to Life Web development is the craft of turning bold ideas into digital experiences that are fast, functional, visually strong, and that

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Client: Orbit Analytics
Year: 2022
Deliverables: Creative Direction, Branding, UX, Web Development

We partnered with Orbit Analytics to create a brand and platform that makes data approachable, friendly, and fun. Centered around accessibility and ease of use, we crafted a modern brand identity featuring a clever orbit-inspired logo, soft typography, and a bold, vibrant colour palette that breaks from traditional analytics aesthetics.

From visual identity to platform UX, every element was designed to reduce complexity and encourage user engagement. The website and dashboard offer a clean, intuitive experience, simplifying the way users interact with data while reinforcing Orbit’s mission: to bring people and data together through design that feels human.

A phone mockup of the way one of our website clients Orbit Analytics displays on mobile.