Orbit Analytics is a company that revolves around the core value of bringing people and data together on a user-friendly platform. With a focus on being friendly, approachable, and non-intimidating, the brand essence of Orbit Analytics was centred around simplicity, ease of use, and a welcoming experience. In designing the brand identity, we aimed to create a visual language that conveys the platform’s accessibility and user-friendliness, while maintaining a sense of modernity and reliability.

Our aim was to create a welcoming logo that effectively conveyed the platform’s ease of understanding and use. To achieve this, we took inspiration from the concept of orbits and utilised two circles strategically positioned to form the ‘O’ in Orbit and the ‘A’ in Analytics. This clever design not only represented the brand name but also mirrored the Earth’s orbit around the sun. Additionally, we employed a modern, clean, and soft typeface to imbue the logo with a friendly and approachable feel. The incorporation of circles and rounded corners further softened the visual impact, ensuring that users immediately perceived Orbit Analytics as a platform where they could comfortably engage with data, free from intimidation.