Year
- 2023
Deliverables
- Creative Direction
- Branding
- UX
- Web Development
Crew
- Lexi Hill
- Shannon Momsen
- Jordan Barrow
Colab
In light of Colab’s website upgrade, the brand was presented with an exceptional opportunity for growth and expansion. As we embarked on this transformative journey with them, it became essential to refresh the brand’s corporate identity, positioning it as a forward-thinking, modern, and professional entity. Our primary objective was to captivate both local and prospective international audiences, establishing Colab as a leading talent placement organisation.
With the aim of effectively communicating Colab’s commitment to being a talent placement agency built for people by people, we set out to create a clever logo design that served as a visual representation of the brand’s core values and essence. By subtly incorporating elements that conveyed Colab’s human-centric approach, we ensured that the brand spoke directly to employers and employees in search of exceptional talent.
A brand refresh to capture wider audience.
To further enhance Colab’s image, we deliberately chose to work with bright, tech-inspired colours. These vibrant hues evoked a sense of dynamism, innovation, and the progressive nature of the industry. The carefully selected colours created a visual language that resonated with the audience and frames Colab as a modern and trendsetting organisation.
In addition to the colour scheme, we also focused on selecting a modern and clean typeface for Colab’s brand identity. The chosen typeface reflected the professionalism and efficiency of the organisation, while also aligning with the contemporary design trends prevalent in the industry. This clean and sleek typography ensured legibility and a timeless aesthetic appeal, allowing the brand to confidently present itself across various digital and print platforms.
Drawing inspiration from Colab’s brand values and its desire to be seen as a forward-thinking and modern organisation, the new website reflected these attributes through its sleek and contemporary design. With a clean and minimalist layout, the website exuded professionalism and sophistication, instantly establishing credibility with users. The user interface employed intuitive features and seamless functionality, ensuring a seamless browsing experience. By combining visually captivating elements, engaging content, and a user-centric approach, the website positioned Colab as a trusted resource for talent placement, capturing the attention and interest of both local and international audiences.
